WHEN /
September 5th & 6th, 2018
WHERE /
Frankfurt School of Finance, Germany
GLOBAL CIDER FORUM enters the next round
The AICV, which unites all leading manufacturers, is organizing this year's 2nd Global Cider Forum in the heart of the Main metropolis. The congress will provide interesting and important insights into the beverage segment cider, which is gaining ground worldwide.
About 150 participants from all over the world are expected to attend – producers, suppliers, from research to sales – to compare notes on the market situation in various countries, on legal requirements, on new marketing trends and the supply of raw materials.
WHEN /
September 5th & 6th, 2018
WHERE /
Frankfurt School of Finance
and Management, Germany
GLOBAL CIDER FORUM enters the next round
The AICV, which unites all leading manufacturers, is organizing this year's 2nd Global Cider Forum in the heart of the Main metropolis. The congress will provide interesting and important insights into the beverage segment cider, which is gaining ground worldwide.
About 150 participants from all over the world are expected to attend – producers, suppliers, from research to sales – to compare notes on the market situation in various countries, on legal requirements, on new marketing trends and the supply of raw materials.
The Global Cider Forum will take place on the 6th of September 2018 in Frankfurt am Main at the Frankfurt School of Finance. The Frankfurt School of Finance & Management, one of the leading business schools in Germany, offers an excellent infrastructure for a successful event on its new campus.
The network dinner on the eve of the Forum will take place in the Fleming's Selection Hotel Frankfurt-City.
Frankfurt am Main, with its international airport, the ICE train station and the autobahn network does not only provide the ideal transportation infrastructure but has always been a stronghold of cider culture as well.
You want to stay overnight in Frankfurt? We recommend three hotels from which you can easily reach the event location:
Fleming's Selection Hotel Frankfurt-City
The hotel is located directly at the Eschenheimer Tor, in the middle of Frankfurt city centre. The network dinner on 5 September will also take place here.
Best Western Premier IB Hotel Friedberger Warte
The four-star hotel is located north of Frankfurt city centre, about five minutes by car from the venue of the Global Cider Forum. The Forum can also be easily reached by public transport.
The small four-star city hotel is conveniently located in a quiet residential area at Frankfurt Zoo. The venue of the Global Cider Forum can be reached in about ten minutes by car or by public transport.
Review GLOBAL CIDER FORUM 2018
The 1st Global Cider Forum 2017 was a complete success: 140 visitors from 17 countries – manufacturers, suppliers, representatives from research and sales – came to the 1st Global Cider Forum in Frankfurt and attended the lectures of 15 speakers.
Qualitative Research Director, 10+ years experience in Market Research (Censydiam - Synovate – Ipsos)
Chief Economist Commerzbank AG
CEO and President of FrankfurtRheinMain GmbH
Owner of Gibson Club
Global Data – Global Research Manager – Beer & Cider
Head of The Youth Lab at Thinkhouse
Executive Dircetor US Cider Markers
President US Cider Markers
Member of Management Board Rheingold Institut
Managing Director at Bucher Unipektin AG
Master Student at University of Geisenheim
Brand Marketing Director - Heineken International B.V.
CEO of Kopparbergs Bryggerier AB
Global Business Development Manager Cider - Heineken International B.V.
Director of China Fruit Wine Industry Science and Technology Innovation Alliance
BACKGROUND
Cidre in France, Cider in England and the United States, Sidra in Spain – the fermented drink made from apples is known all over the world. The cider market is one of the fastest growing beverage markets, particularly in Eastern Europe, the US, Australia and South Africa. The producers brought their traditional products into our modern times with new packaging and clever marketing concepts and they can now expect that demand will continue to increase.
One distinctive characteristic of the industry is the structure of its businesses. Sizes range from small to medium-sized cider producers up to the global players of the beverage industry such as Heineken or Carlsberg which made cider one of their key products.
In Europe, cider and fruit wine businesses are represented by the European Cider and Fruit Wine Association – AICV, either as direct members or through national associations.
The Global Cider Forum is an initiative from AICV, the European Cider and Fruitwine Organisation.
SPEAKER / PROGRAM*
09:00 h
Welcome by Martin Heil
AICV President
09:10 - 09:20 h
Volker Bouffier
Prime Minister of the German state of Hesse
'Opening macro economic perspective'
09:20 - 09:40 h
Kevin Baker
Global Data
'Global market outlook for cider and fruit wine'
09:40 - 10:00 h
Gonzalo Ruiz Garcia
Cider Business Leader, Heineken Spain
'Widening the Spanish cider market'
10:00 - 10:20 h
Paul Vander Heide
President of the US Association of Cider Makers
'Growth opportunities in the US Cider Market'
10:20 - 10:30 h
Q&A
10:30 - 11:00 h
Coffee break
11:00 - 11:05 h
200 sec presentation gold sponsor
11:05 - 11:25 h
David Marshall
The Brightspace Foundation
'Tracing the origins of domestic apples in China'
11:25 - 11:45 h
Philippe Binard
Secretary General of the World Apple and Pear Association
'Outlook of the world apple market'
11:45 - 12:30 h
Apple / Pomology panel discussion
Richard Heathcote, NACM Pomology Committee
Jean-Louis Benassi, Director UNICID-IFPC
Michelle McGrath, USACM Executive Director
13:30 - 13:30 h
Lunch Break
13:30 - 13:35 h
200 sec presentation gold sponsor
13:35- 13:55 h
Marc Roubaud
CEO of Eclor
‘Alternative approach to new dynamics of the French cider market’
13:55 - 13:15 h
Tim Jones
Head Cider Maker and Distiller – Willie Smith’s Cider
Huon Valley, Tasmania, Australia
'Developing the Australian Cider Brand'
14:15 - 14:35 h
Daniel Emerson
Finnbarra, Ireland
'How legislation can influence market dynamics'
14:35 - 14:50 h
Q&A
14:50 - 15:20 h
Coffee break
15:20 - 15:30 h
Martin Heil
AICV President
'The World Cider Day'
15:30 - 15:50 h
Andreas Sundgren Graniti
Brännland Cider
'The (ice) cider story'
15:50 - 16:10 h
Tristan Horx
Zukunftsinstitut GmbH
End of Generations
16:10 - 16:30 h
Sam Fielding
Manager Marketing Global Cider- Heineken International
'Building a healthy & sustainable cider category around the world'
16:30 h
Closing address
*We reserve the right to make changes.
GOLD-SPONSORS
SILVER-SPONSORS
BRONZE-SPONSORS
SPONSOR NETWORK DINNER
The Global Cider Forum is under the auspices of Federal Minister for Food, Agriculture and Consumer Protection Julia Kloeckner.